Chelsea - Long Term Adidas Deal Announced
UK time is: 08:08:31
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Long Term Adidas Deal Announced

Those who have been following Chelsea since before the turn of the century will know we`ve had several kit manufacturers blessing us with their designs.

Off the top of my head I can recall the following three - Le Coq Sportif, Umbro and Chelsea Collection before Adidas came along.

As you`d expect some of the kits were good and some were naff.

However, it seems that Adidas, who have been supplying our kit since 2006, are here to stay with the club announcing a 10 year deal with the company in a deal Chelsea describes as;

"The biggest deal to date Chelsea FC has signed with a partner"

Which in itself is interesting, I wonder how much the kit deal might be worth, does anyone out there know?

Click here to join in the debate on the club forum.

The Journalist

Writer: Merlin Mail feedback, articles or suggestions

Date:Friday June 21 2013

Time: 2:07PM

Your Comments (oldest first)

Change to most recent first
If it's less than 25m per season we've sold ourselves short.
Report Abuse
21/06/2013 14:13:00

It Is good news if we have something akin or near to what united and the barcas of this world sign with their sponsors, we are a big club in our own right and we deserve huge sponsorship deals too.
Report Abuse
21/06/2013 14:23:00

Good news but would love to know what the deal is worth considering it's along 10 year deal!
Report Abuse
21/06/2013 14:27:00

I just heard that the deal is worth 35mio a year! Would be a great deal! I also heard that Nike was interested.........
Report Abuse
21/06/2013 14:32:00

@autriablue-- good deal if it's true ie 350 mill euros for 10 years.
Report Abuse
21/06/2013 14:35:00

surely its going to be a great deal if not then we have been mugged off.
Report Abuse
21/06/2013 14:35:00

@syed230183_chelseafc Would be if true! But its not confirmed - just heard in i my office!
Report Abuse
21/06/2013 14:37:00

Its a confirmed deal!
Report Abuse
21/06/2013 14:44:00

@blue5 The deal is confirmed YES! But i meant the worth of the deaL!
Report Abuse
21/06/2013 14:47:00

Well, I believe it's an improved deal, better than the Samsung deal.... and if the 35M a year is true, then it's great... I only hope and believe there will be clauses in the deal that will provide room for improvement when deemed fit as I wouldn't want us to be stuck with 35M for ten years when there's an opportunity for an even better deal/package in the future....
Report Abuse
21/06/2013 14:58:00

I am generally not a fan of sponsorship deals that are this long. 10 years is a very long time. The one smiling at this is Adidas. They have their cost commitment to us fixed and set for a decade. The deal may seem good now but who knows what inflation and economic change in the next few years would make it look like..when we first signed the Samsung shirt deal it looked wonderful..the subsequent shirt deals that the gunners, ManU and Barca signed not too long ago have since shown just how low balled we were on that deal. 5 year deals at best with options for renewals with renegotiation between the parties is the better option in my mind. This said, Addidas is a good sporting partner to have and it better to have a high visibility name like theirs associated with Chelsea FC than so no name start up firm. At leas you know that barring something akin to the apocalypse Adidas will be around in the coming decade and wont renege on their signed contract agreement.
Report Abuse
21/06/2013 15:55:00

my first Chelsea memorabilia was an Umbro-made "Zola 25" kit (only the T-Shirt tho) with Autoglas upfront :)
Report Abuse
21/06/2013 16:03:00

I've heard the deal is US$450m.
Report Abuse
21/06/2013 16:47:00

Great deal for the club, yes it is $450m over 10 years, so about 28 million pounds a year.
Report Abuse
21/06/2013 17:01:00

deal is worth 292 million ... (29m year)
Report Abuse
21/06/2013 17:02:00

now ets add to it by winning everything in sight
Report Abuse
21/06/2013 17:03:00

^Lie detector @Mq--mate were you a fan then? ;)
HGH Magic
Report Abuse
21/06/2013 17:32:00

@ austriablue,sorry didnt know the value of the deal
Report Abuse
21/06/2013 17:33:00

@ austriablue,sorry didnt know the value of the deal
Report Abuse
21/06/2013 17:33:00

Haha HGH Magic, I think Mq must have picked it up from a second hand shop.
Report Abuse
21/06/2013 18:00:00

chelsea kits are always turnout best...this year also we have great home and away kit....adidas design cool kits...wanna see liverpool away kit its looks like christmas jumper....
Report Abuse
21/06/2013 19:33:00

A Round of Applause for Gourlay
Report Abuse
22/06/2013 00:46:00


Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Chelsea Articles

Saberspeak1 (Wednesday November 25 2015)

Stats: Maccabii Tel Aviv v Chelsea (Wednesday November 25 2015)

Maccabi Tel Aviv 0 Chelsea 4 (Tuesday November 24 2015)

Maccabi Tel-Aviv v Chelsea - Team Sheets (Tuesday November 24 2015)

Ancelotti heading Back to Real Madrid? (Tuesday November 24 2015)

Chelsea Take Financial Hit (Tuesday November 24 2015)

Chelsea Champions League Form Guide! (Tuesday November 24 2015)

Anyone But Us? (Tuesday November 24 2015)

Match Day Moments - Maccabi Tel Aviv (a) (Tuesday November 24 2015)

Cahill on 2012 and this Season! (Monday November 23 2015)

Archived Chelsea Articles

List All Vital Chelsea Articles
Have your say
Click here to suggest an article
Click here to suggest a poll
ScoopDragon Premier League Network Sites

Vital Members League (view all)

1. Kazuya Mishima 104
2. StamfordDLion 93
3. Michael Reid 84
4. CobhamBlue 78
5. foreign_viewer 64
6. stanwenners 46
7. OCBlues 42
8. ZeeNut 40
9. Blu_run 34
10. kolagold25 32

League Table (view table)

Team P W D L GD Pts
12. WBA 13 5 2 6 -5 17
13. Watford 13 4 4 5 -2 16
14. Swansea 13 3 5 5 -4 14
15. Chelsea 13 4 2 7 -6 14
16. Norwich 13 3 3 7 -8 12
17. Newcastle 13 2 4 7 -12 10
18. Sunderland 13 2 3 8 -12 9

Chelsea Fixtures (view all)

Breaking League News

Chelsea : 25/11/2015 07:50:00
Le Coq Out For 3 Months, Ox & Theo Almost Back
Arsenal : 25/11/2015 07:33:01
Chelsea : 25/11/2015 07:24:01
Oxlade-Chamberlain To Face Norwich?
Norwich : 25/11/2015 06:00:00
Gunners Will Decide Their Own Fate After 3-0 Win
Arsenal : 24/11/2015 21:46:00

Current Site Poll (view all polls)

MOTM v Maccabi?
Suggested By:  merlin
Begovic 2%
Azpilicueta 14%
Terry 0%
Cahill 0%
Rahman 0%
Matic 0%
Fabregas 14%
Oscar 0%
Willian 28%
Hazard 42%
Diego Costa 0%
Pedro 0%
Zouma 0%
Remy 0%